The Power of the BAG!
A simple and inexpensive marketing tool for all clinics to use is the "BAG". Patients are customers and costumers like things in bags. No matter the item, the bag is the wrapping and collective presentation for the money that was just spent. This is used for all forms of purchases, clothing, shoes, food, medication, sporting equipment and yes you guessed it Dermaka. Some Practices will spend the expense to have bags made with their logo, while others will purchase plain bags and apply their own logo through pre-printed stickers. Either option is fine and effective. This simple step with a sheet or two of tissue paper can really play a important part in the final step in successfully selling a product in a clinic setting.